FAQ
The administrators of Secrets International Pty Limited and its subsidiaries (trading as Secrets Shhh) are pleased to announce that binding documentation has been executed for the sale of the business and assets of Secrets Shhh to Amaar Jewels LLC.
“This transaction represents a significant milestone in securing the ongoing operation of the Secrets Shhh brand and provides a strong foundation for its continued presence and growth across the Australian retail market,” said Kelly Trenfield.
Under the terms of the transaction, the majority of retail stores will transfer to the buyer, with the sale preserving employment for more than 100 staff. The transaction ensures continuity for customers, employees, and key stakeholders, while enabling the brand to move forward under new ownership.
Amaar Jewels is a privately owned jewellery group headquartered in Dubai, United Arab Emirates, with extensive experience in the jewellery and luxury retail sector. Amaar Jewels plans to invest in and grow the Secrets Shhh brand, building on its strong foundations in the Australian market. The group intends to expand the product offering through the introduction of new collections, with an increased focus on lab-grown diamond jewellery set in precious metals such as gold and platinum, reflecting evolving customer preferences for design, quality, and sustainability.
Amaar Jewels is committed to supporting the continued development of the brand, enhancing its retail and customer experience, and working closely with the existing management and store teams to drive long-term growth. Over time, Amaar Jewels’ broader vision is to grow the Secrets brand beyond Australia and introduce it to international markets, leveraging the global experience and supply-chain capabilities of the business.
The administrators acknowledge the cooperation of employees, landlords, suppliers, and other stakeholders throughout the sale process and look forward to working with Amaar Jewels to ensure an orderly transition and completion of the transaction.
Customer FAQs
Administrator Contact Details
Administrators: FTI Consulting
Phone: (07) 3225 4900
Email: SecretsGroup@fticonsulting.com
Website: https://www.fticonsulting.com
If you have a question about an existing order, repair, warranty claim, care plan, gift card or refund, please use the contact details above so the Administrators can review your enquiry.
Custom Orders
I placed a custom order. Will I still receive it
Existing custom orders are being reviewed by the Administrators. Some orders may still be supplied, however this cannot be guaranteed at this time.
Each order will be assessed on a case by case basis. The Administrators will contact affected customers as information becomes available.
What happens to my custom order deposit
If your custom order cannot be fulfilled, you may have a claim with the Administrators for any deposit or payment already made.
To lodge a claim, please contact the Administrators using the details above and include your full name, contact details, order number and proof of payment.
Can I place a new custom order
New custom orders are not being accepted while the company is in administration.
Repairs
I have a repair already with Secrets. What happens now
Repairs already in progress are being identified and reviewed by the Administrators.
If you have a repair with us, please contact the Administrators with your repair reference, store of lodgement and any receipts or documents so they can locate and review your item.
Can I book a new repair
New repair bookings may be limited or unavailable during the administration period. Please check with the Administrators or your local store for the most current position.
Warranty Claims
What happens to my existing warranty
Warranty rights are being reviewed as part of the administration. Any warranty claim you wish to make should be lodged with the Administrators so they can assess your request.
When you contact them, include your proof of purchase, warranty documents, photographs of the issue and your preferred contact details.
Can I still make a warranty claim
You can submit a warranty claim for assessment, however outcomes are not guaranteed while the business is in administration. The Administrators will confirm what support, if any, can be offered in response to your claim.
30 Day Change of Mind and Refunds
Is the 30 Day Change of Mind policy still available
Standard change of mind returns are affected by the administration. Returns and refunds are at the discretion of the Administrators and may not be available in the same way as before.
If you wish to enquire about a change of mind return, please contact the Administrators with your receipt, order number and details of the item.
Can I get a refund on my purchase
The Administrators are not generally able to provide refunds in the usual way. Any request for a refund becomes a claim in the administration and will be assessed in line with the legal priorities that apply.
To lodge a claim, email the Administrators with your proof of purchase and a brief explanation of your request.
Jewellery Care Plans
I purchased a Jewellery Care Plan. Is it still valid
Jewellery Care Plans are being reviewed as part of the administration. Services under these plans may be limited or unavailable.
If you hold a current plan, please contact the Administrators with your plan number, purchase date and any related documents so they can record your position and advise what options may be available.
Can I claim under my Jewellery Care Plan now
You can submit a request, however any service or benefit is subject to the Administrators assessment and the outcome of the administration. No outcomes can be guaranteed at this time.
Gift Cards and Credit Notes
Can I still use my gift card or credit note
The use of gift cards and credit notes is subject to the Administrators decision. In some administrations, gift cards may be honoured on limited terms, in others they may form part of a customer claim.
Please contact the Administrators with your gift card or credit note number, expiry date and original purchase details so they can confirm the current position.
What if I cannot use my gift card or credit note
If gift cards or credit notes cannot be redeemed, you may be able to lodge a claim in the administration for the unused value. The Administrators will explain how to do this and what documentation you need to provide.
Payment Plans and HUMM
I paid using HUMM or another payment plan. Who do I contact
If you purchased using HUMM or another third party payment provider, you will usually need to continue to deal with that provider in relation to your repayments.
For issues with your order or goods, contact the Administrators. For questions about your HUMM account, contact HUMM directly using the contact details on your contract or statement.
Can my HUMM agreement be cancelled
Changes to your HUMM agreement are managed by HUMM, not the Administrators. You will need to speak with HUMM to understand your options and any terms that apply.
General Information
Why has this information changed from what was on the website before
Once Administrators are appointed, they control the business and its assets. Existing policies and offers may change or be withdrawn as they assess the position of the company.
This FAQ is intended as a simple, factual guide. It does not cover every situation and does not replace formal advice. For the most accurate and current information, please contact the Administrators directly.